MORE THAN AN OUTBOUND AGENCY
The scientific approach to running cold email
We'll help you close your next biggest deal through cold emails
Official partners
We convert 2.56x more than the top 20 agencies in the world
*Average client results from 2024. Performance may vary by case and industry.
Top 20 agencies
1 lead
per 375 people contacted
Spray
& pray
Reach out to leads from Apollo
Coldlabs
2.56 leads
per 375 people contacted
Intent signals
We use social signals to identify your best prospects
Our process
PHASE 1
Laying your foundations
You'll receive access to our internal platform and set up the software you need to start signing clients. We'll go through a series of targeted questions.
Each question is highly specific and relates to a campaign we can build. We will not be talking merely about the pain points of your target audience.
We'll dive into ALL the signals and places to find your best customers.
PHASE 2
Building the strategy
In this phase, we'll map out all the personas we can go after. We'll see which campaigns will give you the best results and rank them by priority.
Each campaign will be grouped by customer type, or "Persona." Each persona will have its own detailed document where everything will be outlined and traced down - to the smallest action
PHASE 3
Lead list building
After this phase, you'll have the lead list with hyper-targeted prospects sent to you for review. Every company and person on the list will be qualified using advanced Al models before we send it to you.
PHASE 4
Copywriting building
After you approve the lead list, we’ll enrich (research) each person and company to find important signals and triggers. We'll search for signals that show they have a problem your company solves.
Each signal will be a separate campaign with its own message. Everything will be stored under the document of the "Persona" to get detailed tracking information.
PHASE 5
Clay architecture
After this phase, you'll have the lead list with hyper-targeted prospects sent to you for review. Every company and person on the list will be qualified using advanced Al models before we send it to you.
PHASE 6
Launch & tracking
By day 14, we'll have the email inboxes set up and ready to send. Your first campaigns will be live. Each campaign will be linked to a 'Persona.'
For every persona, we'll create a document including the lead lists we used, the signals we tracked, the messages we wrote, and the performance of each one. This way, we'll know exactly what works and what doesn't.
Too good to be true?
Check out some of our latest wins
Still not convinced?
Check out some in-depth case studies from our best clients!
Ready to close your biggest deal through cold email?
Book a meeting and we will build a custom blueprint for your business. We'll map out all the campaigns you can run and rank them by priority.
Frequently Asked Questions
Find quick answers about our services.
What is Cold Labs?
Cold Labs is a cold email agency that helps service-based businesses close deals using a scientific, data-driven approach. Instead of blasting emails randomly, we target only high-intent prospects using 47+ market signals (e.g., open job roles, industry events, competitor followers). Our process is built on deep research, tested strategies, and real-time data analysis—focusing on closed deals, not just replies. We turn cold outreach into a scalable, predictable system that helps you land your next biggest deal.
Do I need to commit to a monthly subscription?
Yes, we have a 3-months minimum commitment. Running outbound is a process. We need to gather enough data to make it work.
Who is Cold Labs for?
We work with agencies and service based businesses exclusively.
How do we communicate?
We keep all of our communication in our custom-built platform and Slack.
What visibility do I have? Do I get to see the messages and who you’re reaching out to?
You'll be able to see exactly how everything works. For each campaign, we create a detailed document called a Persona. This Persona includes: 1. The specific strategy we plan to use 2. Why we believe this audience is a good match for your business 3. The complete list of leads we're targeting 4. All the message content we'll use 5. Results and performance data This organized approach helps you track what's successful and what needs improvement.